The Kasumitsuru Brewery
The brewery was founded 296 years ago in 1725 in the Tajima area of Hyogo Prefecture. In 1945, Kasumitsuru merged with three other breweries in the area, and Mr. Seizo Fukumoto from Fukumoto Shuzojo, the largest of the merged breweries, took over as president.
Postwar, Kasumitsuru struggled to attract consumers who were largely consuming "major brands" and mass-produced sakes. However, since the early 2000s Kasumi Tsuru saw sales rise due to the company's commitment to quality. In order to differentiate itself from competitors, the brewery decided to focus on quality rather than quantity and brew its sake using the labour-intensive and ancient Kimoto and Yamahai methods.